WagWell
WagWell is a modern dog wellness brand bringing clean, science-backed care to dogs in a way that feels simple, elevated, and trustworthy—bridging the gap between vet-formulated function and everyday lifestyle.
Services:
Art Direction
Email Design & Web Design
Paid Ads & Banners
Card Inserts, Booth Displays
Catalogs and Mailers
A glimpse of the website I fully redesigned—click here to see the complete site
Art Direction - Lifestyle
At WagWell, I brought the brand’s vision to life from start to finish—developing shoot concepts, casting both human and dog talent, and curating every detail from props to locations. On set, I directed the creative flow, guided photographers and models, and refined shots in real time to deliver imagery that felt elevated, natural, and true to the brand.
Photography by Bliss Katherine
Art Direction - Studio
Art Directed studio shoots from concept to completion — creating detailed shot lists, casting both dog and human models, and guiding the photographer on composition, lighting, and tone. After the shoot, I selected final images and provided comprehensive photo editing notes to ensure the visuals matched the brand’s aesthetic.
Photography by Hart and Highland
