Caliray Beauty

Caliray is a California-born clean beauty brand creating high-performance makeup designed for life on the go. Rooted in effortless beauty and a laid-back spirit, Caliray combines innovative formulas with a playful, carefree approach to everyday essentials.

Services:

Art Direction

Email Design

Paid Ads

Social Media Graphics

 

Art Direction - Lifestyle

Led art direction for Caliray’s eyebrow gel launch, overseeing concept development, photographer sourcing, model casting, styling, and on-set creative direction. Developed lifestyle imagery for the campaign rollout across web, email, social, paid media, and Sephora retail locations nationwide.

Photography by Dara Danenberg

 
 
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